In a Direct Sales solution, our Team handles the client acquisition from start to finish. We handle the advertising, the lead generation, the appointment setting and discovery call, the sales meeting, the closing, and collect all necessary signatures and documents from the Client.
With a Referral Partner solution, we do all of the above up until the Discovery Call. Based on what we discover during the Call, we'll then Refer the client to the Partner that is best capable and qualified to help them. The Partner's team then takes over–– they conduct the sales meeting, close the sale, and collect all necessary signatures and documents from the Client.
Because we provide the Partner with a treasure trove of data about the Client that we collected along the way, the closing rate on our Referrals is close to 40%!!
We're also fairly unique because in addition to our two core services, we also occasionally lend our competitive advantages to our Partners, such as having our Video Production team go and and create a beautiful promotional sales video for them to aid with their own Sales & Advertising.
How do you determine whether I would be a better candidate for Direct Sales or Referral Partner?
It basically comes down to whether our team would be able to handle a typical sale from start-to-finish independently without the direct involvement of the Partner. If that's possible, such as with SaaS or certain Home Improvement projects, we'll go that route.
However, if due to licensing or other restrictions we are not able to, and we need to hand off the client to the local Partner, then Sales Referrals would be the ideal option. In that example, we would handle the entire Customer Journey including the Discovery Call, and then smoothly hand the Customer off to the local Partner. The idea is to get the Customer as close to the endzone as possible. Ideally, all the Partner has left to do is make their offer, shake hands, and collect payment and signatures.
Do you offer any other services that you don't list on your website?
Yes, we realize that our compensation entirely depends on how well the Partner able to close deals. Therefore, it's in our best interest to make sure that the handoff between our team and theirs is as smooth as possible, and that their team makes a strong first impression, and fully capable of closing every possible deal we send them. In order to do that, we will sometimes provide Video Production and marketing content for our partners, which will ensure that clients we refer over see them in the best possible light
My company offers a cool solution, but my industry isn't listed on your website. Would you still be interested in discussing?
Yes, of course! We're always interested in learning about new industries and new Partner opportunities.
Do you have rates for the sales and/or referral commissions??
It depends on the solution and local market. Contact us to go over your particular example. We take great pride in being fair and reasonable with our Partners. We've never been accused of being greedy. Definitely reach out to us if that's a question on your mind, you'll be pleasantly surprised
We've been approached by another company with a very similar offer. How are you guys better or different?
Excellent question, and one which is worth expanding on. As a full-service Business Development Agency, we have complete control over the entire Customer Journey. We create all the media and videos used in our ads in-house, we run and manage all of our advertising campaigns ourselves, and so we're able to analyze the results from each campaign going back to the very beginning.
That amount of data allows us to be able to analyze each lead individually and see which ads the prospect clicked on, what offers peaked their interest the most, their responses on all lead forms, and what other Solutions they also seem to be considering.
This also allows us the opportunity to show the prospects related offers of other Solutions we know the Partner can provide, which of course means that the prospect is now possibly interested in MULTIPLE solutions. In Home Improvement, that can mean a client that's interested in both Impact Windows AND Roofing–– two very high-ticket solutions.
In addition, as we've mentioned previously, we sometimes lend our Video Production and Advertising teams to our Client/Partners in order to improve their branding and help them create a stronger first impression. This isn't just business to us. We truly want to see our Partners grow and succeed, and will help in any way we can.
ROI Brands is a Business Development Team specializing in Channel Sales, Afffiliate Marketing, Referral Marketing, and Growth Strategy Consulting. Double or even triple your Sales without adding new staff or overhead to your operation. Contact us and ask to learn more!
